Welcome to Kinnaird Sports Intelligence

Providing Transparency In Sports Business

Revealing the insights that matter most to fans.

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Our Offering

Opening the Books on the Beautiful Game

We turn complex financial data into clear, digestible insights—giving fans the tools to understand their club's finances like never before.

Explore the Data

Financial Summaries

Simple breakdowns of how your club earns and spends, made for fans, not accountants.

Commercial Insights

In-depth articles and data analysis that highlight market trends and commercial growth.

Club Valuations

Combining comprehensive financial analysis with market comparisons to deliver accurate valuations.

Statistical Forecasting (Coming Soon)

Leveraging advanced analytics and historical data to provide predictive insights into future performance.

Latest News and Accounts

FAQ

Here are some of our FAQs. If you still don't have the answer you're looking for, contact us at team@kinnairdsports.com

What is Kinnaird SI?

Kinnaird SI is a data-driven platform that provides transparent financial insights into sports clubs, helping fans, analysts, and stakeholders understand the business side of the game.

Why did we create Kinnaird SI?

Sports Accounting & Finance is often seen as complex and opaque, but it needn't be. We created Kinnaird SI to increase accountability amongst sports clubs by making their financial performance as visible as possible.

Who is Kinnaird SI for?

Kinnaird SI is designed for football fans, journalists, analysts, and anyone interested in understanding how clubs generate and spend money.

Where does Kinnaird SI get its data from?

Our data comes from publicly available financial reports, official club statements, regulatory filings, and trusted industry sources.

Does Kinnaird SI cover all sports clubs?

We fully intend to provide data across sports and geographies, starting with major football leagues.

Is Kinnaird SI free to use?

Yes, the core financial data is freely accessible. In the future, we may introduce premium features for deeper analysis and custom reports.

Can I request a specific club or metric to be added?

Absolutely! We welcome feedback and requests. If there's a specific club or financial metric you'd like to see, let us know by emailing team@kinnairdsports.com.